Mattel: 70 Years of Innovation and Play Color:Blue Palmyre provides an ideal backdrop
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Mattel: 70 Years of Innovation and Play Color:Blue Palmyre provides an ideal backdrop"Innovation became a hallmark of Mattel operations, said Mattel co founder Elliot Handler in 1968. We were unorthodox, venturesomeour people were willing to try new things. This quality, more than any other, has been the key to the companys progress. From its humble beginnings producing picture frames for portrait studios to icons including Barbie and Hot Wheels, Mattel has been a master of imagination and innovation for seventy years. In 1938,
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